Founded in 2025 by Yves Finaz, KOLD was born from a lifelong connection to the Alps, the landscapes, textures and memories that shaped him growing up in the mountains.

KOLD creates contemporary eyewear inspired by mountain culture, reinterpreting alpine heritage through a modern and unconventional lens. Conceived as modern mountain artefacts, each piece reflects a dialogue between technical performance, refined design and emotional storytelling.

More than a brand, KOLD represents a new way of seeing and experiencing alpine environments.